As a business owner, you’re always looking for new and effective ways to improve your marketing and bring in more customers. Maybe you already have a pretty comprehensive strategy in place. But surveys have shown that the one essential tactic that many businesses are still failing to make use of is online customer reviews, and that’s a mistake.
Reviews Are A Great Marketing Tool
Reviews can be one of your most effective marketing tools, increasing lead generation and product sales. If you’re not using them as part of your marketing strategy, then you’re certainly not getting all the reviews you could be. That’s a shame, because most other businesses are using them successfully and your competition is probably among them. Positive customer reviews can also give a big boost to your website’s local SEO efforts. Let’s explore just what enabling your sites to allow online reviews can do for you.