The impact of online reviews is undeniable. Good reviews can give you an enormous advantage over competitors. But reviews are only effective if they are authentic. There are many people out there who buy Google reviews in an attempt to manipulate their business’ image. Review sites such as Google are getting better at learning when a review is fake and aim to keep all reviews real. Deleting Google Reviews is not a simple task and is not always possible in many situations, so receiving fake reviews can be a bit of a hassle.