Asking customers for reviews is a crucial part of any business strategy. Positive reviews can help attract new customers and build credibility, while negative reviews can provide valuable feedback for improvement. However, the way you ask for reviews can make a big difference in the response you receive. This social proof can be critical to create further business success.
It is also important to find clever ways to ask for reviews from your customers to differentiate your business from competitors. 68% of customers will leave a review if they’re asked to do so.
Here’s how to ask customers for reviews and do it right:
- Time the request: The best time to ask for a review is right after a customer has had time to use your products or services to achieve their desired outcome.
- Send an SMS or email: Sending a personalized SMS or email review request is a great way to increase your review request response rates.
- Cover multiple channels: Give customers options to leave their reviews and allow them to post on the platforms of their choice such as Google or Facebook.
- Follow up with happy customers: If a customer leaves a detailed, positive review, see if they’re willing to record a video testimonial review or help write and publish a customer success story on your website.
- Track social media mentions: Keep an eye out for mentions on Facebook, Instagram, Twitter, etc., and reach out to these happy customers and ask them to write a review.
- Automate your review requests: Set up an automated system to send out review requests to customers post-purchase. For example, you can use the AddMe Reviews platform to ask customers for reviews through email and/or SMS campaigns.
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