A recent study found that the Apple App Store and Google Play are failing to filter out fake and suspicious reviews from their platforms. The study found that as many as 25% of the top 100 apps on Google Play in certain popular categories have suspicious reviews, while in Apple’s App Store, the amount was … Read more
Google is an extremely effective marketing platform and search engine which is often the first destination for anyone looking for information. Google Reviews forms part of the Google Business Profile platform (formerly known as Google My Business (GMB)) which displays local business information on Google search results and Google Maps. Every business owner and consumer … Read more
In 2022 many customers decide to immediately browse online reviews (especially Google) to decide which businesses to visit or buy from. Businesses know this, so they try to beat the system by obtaining fake reviews to improve their reputation online. Usually Google flags these reviews as fake and relies on human flagging to take many … Read more
The following is a guide to optimizing your business presence on Google My Business and growing your Google Reviews. We’ll cover the following topics: Table Of Contents 1. Who is this Guide For? 2. Why are Google Reviews important? 3. Reviews Benchmarks 4. Create a Feedback Focused Culture 4.1 Use The Term “Feedback” 4.2 Adjust … Read more
The following is a guide to setting up and optimizing your business presence on Google My Business. We’ll cover the following topics: Table Of Contents Who is this Guide For? Why is Google My Business important? Setup and Optimize Google My Business Business Profile Manager Location Dashboard Managing Your Google My Business Listing Who is … Read more
