Reviews Case Study: Complete Hospitality Training
A Management Training School was seeking a competitive advantage to attract more students by capitalising on the power of online reviews.
Summary of Results
212
New reviews received over the first 24 month period
2.5
New reviews received per week over the first 4 month period
4.8
Current star rating on their Google Business Profile
The Client
Complete Hospitality Training lacked online reviews in two of the most popular web platforms, Google and Facebook. The most effective way for them to grow their reviews was to ask all their customers for them.
Research suggested 80% of customers looking for a training school were reading online reviews before engaging with the business. Complete Hospitality Training as a school had very few online reviews. So, the most effective way to grow reviews was to simply ask their students for feedback and reviews on popular, public review websites (Google & Facebook).
Complete Hospitality Training chose AddMe Reviews to help improve their review collection process.
The Challenge
Complete Hospitality Training faced the following challenges related to collecting and managing their online reviews:
- No automation
- Multiple links to review pages
- Unable to manage poor reviews
- No central reporting for all reviews
- Unable to aggregate reviews to their website
- No cost effective way to send out review invites via email and SMS
The Keys To Their Success
- Embed the review requests into their sales process
- Link to review page in thank you emails
- SMS customers with review link
- Provide a simple platform to collect the reviews
- Direct reviews to their chosen platforms (Google and Facebook)
- Manage poor reviews before they became public
Final Results
The reviews campaign was a resounding success as increases were observed in traffic, engagement, and conversion rate. The team at Complete Hospitality Training grew their reviews from 1 to 40 reviews in just the first 4 months.
Within 24 months the team grew their reviews by 212 new Google reviews. They also currently manage to have an average star rating on Google of 4.8 stars, with almost 400 Google reviews on their business profile.
212
New reviews received over the first 24 month period
2.5
New reviews received per week over the first 4 month period
4.8
Current star rating on their Google Business Profile
Customer Testimonial
“Our reviews have gone through the roof since using AddMe Reviews. Customer reviews have increased 4 times over. This has had a significant positive impact on our business.”
– Complete Hospitality Training
AddMe Reviews Can Help Your Business
Online business reviews can certainly lead to success in today’s digital world and this form of word of mouth marketing is beginning to become vital for business growth. AddMe Reviews can help businesses of all sizes achieve great results regarding their online reviews. If you are interested in seeing the platform firsthand can click the button below to start a 14 day trial.
