Reviews Case Study: First National Cairns
A national real estate agents brand, First National, were seeking a competitive advantage to attract more customers for some of their office locations.
Summary of Results
1300%
Increase in their total Google reviews over a 5 year period
2.5>4.6
Increased their average star rating on Google from 2.5 to 4.6 stars
350+
Total number of Google reviews received on their business profile
The Client
The First National Cairns Central group aimed to boost their online presence by gathering more positive reviews. However, they lacked online reviews on Google and Facebook which is often the customer’s first point of reference when searching for social proof online. The most effective way to grow their reviews was by asking their customers for feedback and reviews.
Previous research suggested that:
- 78% of customers trust online reviews before contacting the business
- 64% of customers referred to a real estate agent would read the agents reviews before engaging
First National Cairns Central chose AddMe Reviews to help improve their review collection & management process.
The Challenge
First National Cairns faced the following challenges related to collecting and managing their online reviews:
- No reviews automation
- Unable to manage poor reviews
- Unable to promote customer reviews online
- No central reporting for all reviews and office locations
- No cost effective way to send out review invites via email and SMS
The Keys To Their Success
- Embed the review requests into their sales process
- Provide a simple platform to collect the reviews
- Directing reviews to Google and Facebook
- An engaged property management and sales team
Final Results
The team at First National Real Estate Cairns Central used a targeted approach to successfully grow their number of reviews. In the first 3 years since using AddMe Reviews, their reviews on Google grew by 900%, and over a 5 year period has grown by over 1300%.
They also improved their average star rating on Google from 2.5 stars to 4.6 stars in just the first 2 years. This has lead to their current Google Review count to reach over 350 since beginning work to improve their online reviews profile with AddMe Reviews.
1300%
Increase in their total Google reviews over a 5 year period
2.5>4.6
Increased their average star rating on Google from 2.5 to 4.6 stars
350+
Total number of Google reviews received on their business profile
Customer Testimonial
“Matt and the team at AddMe reviews are great. Always happy to answer questions and helped us set up or review system.“
– Patrice Hayton (General Manager)
AddMe Reviews Can Help Your Business
Online business reviews can certainly lead to success in today’s digital world and this form of word of mouth marketing is beginning to become vital for business growth. AddMe Reviews can help businesses of all sizes achieve great results regarding their online reviews. If you are interested in seeing the platform firsthand can click the button below to start a 14 day trial.
